Yusuf Bensaid runs Bensaid Routes, a five-person Casablanca-based agentic logistics tool aimed at last-mile operators in Morocco, Algeria, and the broader Mediterranean rim. His agents do the work that, six years ago, was outsourced to a planning team: routing, exception handling, customer comms, and the unglamorous follow-up calls that nobody on a last-mile operations floor wants to make.
Bensaid is more visible in our archive than most operators because he has a recorded interview cadence with our Asia desk — a habit picked up during a stint working in Kuala Lumpur — and because he is willing to be quoted on what he calls the 'operator-class trap': the temptation to keep shipping more agents instead of asking whether the workflow that produced the work in the first place was the right one.
Bensaid Routes is profitable. It has a small but real waiting list. Bensaid himself answers his own intake form.